The _____ Strategy Would Be Concerned with Refunds, Rebates, Fixed

question 144

Short Answer

The _____ strategy would be concerned with refunds, rebates, fixed costs, variable costs and anything else that directly affects what is charged for a product.

---

Definitions:

Marginal Revenue

The boost in income resulting from the sale of one more unit of a product or service.

Market Price

The existing value at which an asset or service might be acquired or disposed of on the open market.

Marginal Revenue

The incremental revenue procured by selling an extra unit of a product or service.

Marginal Cost

The cost of producing one additional unit of a product or service, crucial for pricing and production decisions.