A Few Years Ago, When Coca-Cola Introduced Fruitopia Beverage, It

question 151

Multiple Choice

A few years ago, when Coca-Cola introduced Fruitopia beverage, it spent $30 million and set what it thought was achievable sales goals.Since its introduction, Fruitopia has not been able to achieve its sales goals and has lost money for Coke.According to the concept of _____, Coke should delete the product.

• A)lean manufacturing
• B)removing the fat
• C)manufacturing consolidation
• D)manufacturing compression
• E)concentrated manufacturing

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