Examlex
Which is the most comprehensive term?
Celebrity Endorser
A famous person who promotes or publicly supports a product, service, or brand.
Sleeper Effect
A phenomenon where a message that was initially discounted or ignored gains persuasiveness over time.
Message Source
The originator of a communication or information that is being conveyed to an audience.
Match-up Hypothesis
The theory suggesting that the effectiveness of an endorsement depends on the compatibility between the endorser and the product or brand being endorsed.
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