The "Best Member" or "Most Typical" Example of a Category

question 57

Multiple Choice

The "best member" or "most typical" example of a category is called a:

• A) central proposition.
• B) dispositional attribution.
• C) prototype.
• D) schema.

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Definitions:

Brand Equity

The value and strength of a brand that arises from consumer perception, recognition, and loyalty, influencing their purchasing behavior.

Repeat Purchasing

The act by consumers of buying the same product or service again, indicating satisfaction and loyalty towards the brand.

Competitive Environment

A market scenario where businesses are in competition with each other to attract customers and achieve higher sales.

Free Association

A psychological technique in which a person responds to a word or idea spontaneously with the first word or idea that comes to mind.