Studies Conducted Using Personal Ads Have Documented That __________

question 11

Multiple Choice

Studies conducted using personal ads have documented that __________.

• A) short men were rated as more attractive by women who read the ad but were less likely to be contacted than tall men
• B) tall men were rated as more attractive by women who read the ad but were less likely to be contacted than short men
• C) men's height was a significant predictor of the number of women who would respond to the personal ad
• D) men's tallness was significantly preferred by women in person but not in printed ads

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Definitions:

Market Method

A valuation method used to determine the fair value of assets and liabilities, based on their selling prices in active markets.

LIFO

Last-In, First-Out, an inventory valuation method where the most recently acquired items are recorded as sold first.

Retail Inventory Method

An accounting method used to estimate inventory cost for retail businesses by applying a constant gross margin percentage.

Gross Profit Ratio

A financial metric that measures a company's gross profit as a percentage of its revenues, indicating efficiency in using labor and supplies.