Advertisers, as Well as Waiters and Waitresses, Have Found a Technique

question 1

Multiple Choice

Advertisers, as well as waiters and waitresses, have found a technique for quickly increasing their trustworthiness in the eyes of an audience. It involves:

• A) arguing earnestly for the virtues of their product.
• B) saying how intelligent they think the audience is.
• C) arguing initially against their own interests by mentioning a minor problem with their product.
• D) saying how dependent they are on the audience.
• E) arguing first for the virtues of their product and then mentioning a minor problem with it.

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Definitions:

Rationalism

A philosophical belief that reason is the chief source of knowledge, emphasizing logic and factual analysis.

Great Awakening

A series of religious revivals in the British American colonies during the 18th century, which emphasized personal faith, emotional experience, and the need for revival of religious devotion.

New Lights

A term from the First Great Awakening referring to those who experienced a conversion experience and supported new religious practices, distinguishing them from "Old Lights" who were skeptical of the new revivalist methods.

National Unity

The sense of solidarity and cohesion among the citizens of a nation, fostering a sense of shared identity and purpose.