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Uncontrollable costs:
Cognitive Consistency Theories
A group of attitude theories stressing that people try to maintain internal consistency, order and agreement among their various cognitions.
Three-Component Model
A framework in psychology that describes an attitude as having cognitive, affective, and behavioral components.
Attitude
A mental inclination shown by assessing a specific entity with a certain level of preference or aversion.
Information Integration Theory
A psychological theory explaining how individuals combine information from different sources to form a judgment or attitude.
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