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Ads featuring the Marlboro cowboy use a persuasive strategy based on the association principle.
NMR
Nuclear Magnetic Resonance (NMR) is an analytical technique used to determine the structure of molecules by observing the interaction of atomic nuclei with magnetic fields.
Molecular Formula
A representation of the types and numbers of atoms in a molecule without indicating how they are bonded together.
IR
Infrared spectroscopy, a technique used to identify and study chemicals through their absorption of infrared light.
Septet
A grouping of seven, commonly used in the context of splitting patterns in NMR spectroscopy.
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