An Example of a Way the Internet Can Make a PR

question 63

Multiple Choice

An example of a way the Internet can make a PR practitioner's job harder is that the public can see ______.

• A) a promotional video highlighting a company's products
• B) a video that went viral of restaurant employees allegedly contaminating food
• C) press releases without journalistic filters
• D) flattering bios of company officials on a Web site
• E) All of the options are correct.

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Definitions:

Open-Ended

Questions or problems that allow for multiple or complex answers, encouraging a depth and breadth of response.

Facts

Information that is empirically proven to be true and verifiable.

Demographics

Statistical data relating to the population and particular groups within it, often used to identify characteristics such as age, gender, income, etc.

Attitudes

Mental and emotional entities that encapsulate an individual's feelings, beliefs, and predispositions toward objects, people, or situations.