Which of the Following Are the Three Primary Consumer Motivations

question 113

Multiple Choice

Which of the following are the three primary consumer motivations that the VALS strategy considers when grouping consumers into types?

• A) Ideals, achievement, and self-expression
• B) Strivers, survivors, and thinkers
• C) Achievers, strivers, and survivors
• D) Ideals, achievers, experiencers
• E) Achievement, self-expression, morals

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Definitions:

FICA Taxes

Federal Insurance Contributions Act taxes are payroll taxes deducted from employees' paychecks and matched by employers to fund Social Security and Medicare.

Medicare Taxes

Taxes collected in the United States to fund the Medicare program, typically withheld from employee earnings.

Union Dues

Fees paid by workers to labor unions for membership and benefits.

Medical Insurance

A policy that covers the cost of an insured individual's medical and surgical expenses, either directly paid to the healthcare provider or reimbursed to the insured.