Which Persuasive Technique in Advertising Involves Exploiting a Consumer's Sense

question 64

Multiple Choice

Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity?

• A) Bandwagon effect
• B) Snob-appeal approach
• C) Plain-folks pitch
• D) Hidden-fear appeal
• E) Irritation advertising

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Definitions:

PLC

Programmable Logic Controller, a digital computer used for automation of electromechanical processes.

Full-duplex Transmission

A mode of communication that allows data to be transmitted simultaneously in both directions on a signal carrier, enabling two-way communication at the same time.

Both Directions

A term typically used in communications and data transfer indicating that transmission can occur to and from two endpoints or devices.