Edward Bernays, Who Authored the First PR Textbook, Is More

question 71

Multiple Choice

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

• A) Being the first to send exaggerated stories to the press about his clients and to use gossip
• B) Staging the Boston Tea Party as the first PR event, using costumed protesters to add controversy to the political statement
• C) Being the first to use social science research and psychology to stage events that associated a product with a particular attitude
• D) Arguing that PR is about coercion, not consent
• E) Being the first to warn the public about the dangers of smoking tobacco

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Definitions:

Door-In-The-Face

The door-in-the-face technique is a persuasion strategy where a more substantial request is first made knowing it will likely be refused, followed by a smaller, more reasonable request.

Sternberg

Refers to Robert Sternberg, a psychologist best known for his triarchic theory of intelligence which proposes that intelligence consists of analytical, creative, and practical components.

Romantic Love

Type of love consisting of intimacy and passion.

Intimacy And Passion

Components of love in Sternberg's Triangular Theory of Love, where intimacy involves feelings of closeness, and passion involves physical attraction and sexual arousal.