The First Textbook for Public Relations, Crystallizing Public Opinion, Was

question 86

Multiple Choice

The first textbook for public relations, Crystallizing Public Opinion, was written by ______.

• A) Ivy Ledbetter Lee
• B) John Burke
• C) Walter Lippmann
• D) Edward Bernays
• E) P. T. Barnum

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Definitions:

Viral Voices

Expressions or messages that become widely popular and spread rapidly online.

Marketing Message

A specific idea or theme that marketing campaigns are designed to communicate to a target audience.

Photograph

A visual image captured by recording light or other electromagnetic radiation, either digitally or on a light-sensitive material.

Behavioral Targeting

A marketing approach that uses web user information to strengthen advertising campaigns by targeting specific audiences.