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Nonfinancial Performance Measures in the Balanced Scorecard Such as Customer

question 126

Multiple Choice

Nonfinancial performance measures in the balanced scorecard such as customer satisfaction are often _____ of future financial performance.


Definitions:

Standard Markup Pricing

A pricing technique where the selling price of a product is determined by applying a specified percentage markup to its cost.

Bundle Pricing

A marketing strategy where several products or services are offered for sale as a combined package at a reduced price.

Cost-Plus Pricing

A pricing method where the sale price is set by applying a predetermined markup to the cost per unit of a product.

Experience-Curve Pricing

A pricing strategy that takes into account the reduction in costs and increase in efficiency that occurs as a company gains experience producing a product or service.

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