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Variable Cost
Expenses that vary directly with the level of production or sales volume, such as raw materials and direct labor costs.
Advertising Spending
The total amount of money that is allocated towards advertising products or services in various media outlets.
Margin Of Safety
The difference between actual or projected sales and the break-even point, indicating the degree of risk associated with falling sales.
Contribution Margin Ratio
A financial metric that shows the percentage of sales revenue that exceeds variable costs, essentially calculating the portion of sales available to cover fixed expenses.
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