"Impulse Buying" Is Often the Result of a

question 96

Multiple Choice

"Impulse buying" is often the result of a

• A)rational optimizing decision in response to incentives and prices.
• B)precise estimation of one's marginal utilities and price comparisons.
• C)systematic nonrational behavior that marketers can take advantage of.
• D)random error in a consumer's behavior that is not predictable.

---

Definitions:

Schizophrenia

A mental disorder characterized by disturbances in thought, perception, and behavior, leading to hallucinations, delusions, and disordered thinking.

Bipolar Disorder

A mental disorder marked by extreme mood swings from manic highs to depressive lows.

Tardive Dyskinesia

A neurological syndrome characterized by repetitive, involuntary, purposeless movements, often caused by long-term use of certain psychiatric drugs.

Involuntary Muscle Movements

Muscle movements that occur without conscious control, such as reflexes or the beating of the heart.