Why Do Cereals Marketers Most Prefer to Have Their Brand

question 260

Multiple Choice

Why do cereals marketers most prefer to have their brand occupy the shelf-space a foot or two below a typical adult's eye-level?

• A)Because they know that adults typically look down when they go by the store shelves.
• B)Because that shelf-space is the lowest priced space they could occupy.
• C)Because it's a lot easier to restock those shelf-spaces.
• D)Because they are targeting the children who go shopping with adults.

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Definitions:

Increases

A term denoting a rise or growth in quantity, size, intensity, or level of something.

Industrial Policy

Governmental strategies aimed at encouraging development and growth in the industrial sector of an economy through a mix of policies including subsidies, tax incentives, and investments in infrastructure and innovation.

Government Policy

The set of laws and regulations enacted by government officials that affect the operations of a country or region.

Competitiveness

The ability of a company, sector, or country to produce goods or services that meet the test of international markets while maintaining or increasing the real incomes of its citizens.