Examlex
Which of the following is not a functional characteristic of WBCs?
Brand Revitalization
The process of bringing new life to an existing brand through strategies aimed at improving its image, relevance, and competitiveness in the market.
BrandAsset Valuator
a strategic tool for assessing the strength and value of a brand based on dimensions such as differentiation, relevance, esteem, and knowledge.
Co-Branding
A marketing strategy where two or more brands collaborate to create a product or marketing campaign that leverages the equity of each brand.
Consumer Value
The perception of benefits received by a customer from a product or service compared to the costs incurred in obtaining it.
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