Examlex
The five additional reporting standards included by GAGAS comprise all of the following except:
Four Ps
A marketing mix model that encompasses product, price, place, and promotion strategies in a business.
Marketing
is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing Channel Structure
The organized framework of intermediaries and components through which a product or service moves from producer to end consumer.
Vertical Channel Conflict
A type of channel conflict in which members of the same marketing channel, for example, manufacturers, wholesalers, and retailers, are in disagreement or discord.
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