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According to equity theory, which of the following statements is most accurate?
Buyer's Belief
The perceptions and assumptions that consumers hold about a product, service, or brand, influencing their purchasing decisions.
Exchange Function
The process in which goods, services, or assets are traded between parties.
Marketing Mix
A set of actions, or tactics, that a company uses to promote its brand or product in the market. It typically includes the 'Four Ps': product, price, place, and promotion.
Customer Needs
The essential requirements and desires of buyers that motivate them to make purchasing decisions.
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