In a High-Context Culture

question 37

Multiple Choice

In a high-context culture

• A) workers get right to the task, without the need to socialize during the first 30 minutes at work.
• B) workers get right to the task, after they ease into the work day.
• C) relationship building is considered a waste of time.
• D) relationship building and group trust are considered very important and occur before performing business tasks.

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Definitions:

Super Bowl

An annual championship game of the National Football League (NFL), considered the highest level of professional American football in the United States.

Target Audience

A specific group of consumers identified as the intended recipient of an advertising or marketing message.

Frequency

Measure of how often the audience is exposed to a communication within a specified period of time.

IMC Results

The outcomes or effects of Integrated Marketing Communications, showing how cohesive branding and messaging across platforms achieve marketing objectives.