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Head-to-head Positioning
A marketing strategy where a company directly competes with another by offering products or services that directly target the competitor’s customer base.
Product Attributes
Characteristics that define and differentiate a product, including quality, design, features, brand name, and packaging.
Target Market
A specific group of potential customers at whom a company aims its products or services.
Head-to-head Positioning
A marketing strategy where a company positions its products to directly compete with rival products in the market.
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