Shareholders' Equity Indicate the effect of each of the following transactions on total shareholders' equity by placing an "X" in the appropriate column. 
Definitions:
Selling Price
The amount of money charged for a product or service, or the sum the market will bear.
Return On Investment
measures the gain or loss generated on an investment relative to the amount of money invested.
Traceable Fixed Expense
Fixed costs that can be directly linked to a specific business segment, product, or department.
Net Operating Income
A measure of a company's profitability from its core business operations, excluding income and expenses from non-operational activities.
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