A Test Was Made Of $H _ { 0 } : \mu _ { 1 } = \mu _ { 2 } \text { versus } H _ { 1 } : \mu _ { 1 } < \mu _ { 2 }$

question 39

Multiple Choice

A test was made of $H _ { 0 } : \mu _ { 1 } = \mu _ { 2 } \text { versus } H _ { 1 } : \mu _ { 1 } < \mu _ { 2 }$
The sample means were $\bar { x } _ { 1 } = 14$ and $\bar { x } _ { 2 } = 11 \text {, }$ the sample standard deviations were $s _ { 1 } = 8 \text { and } s _ { 2 } = 4$ and the sample sizes were $n _ { 1 } = 12 \text { and } n _ { 2 } = 20$
How many degrees of freedom are there for the test statistic, using the simple method?

• A) 12
• B) 11
• C) 13
• D) 10

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Definitions:

Reach

Measure of consumers’ exposure to marketing communications; the percentage of the target population exposed to a specific marketing communication, such as an advertisement, at least once.

Frequency

The rate at which an event occurs or is repeated over a specific period of time, often used in statistics, communications, and media studies.

Competitive Parity

A firm’s strategy of setting prices that are similar to those of major competitors. Status Quo Pricing: A competitor-oriented strategy in which a firm changes prices only to meet those of competition.

IMC Budgeting

Involves allocating financial resources across various marketing communication channels as part of an Integrated Marketing Communications strategy.