The Following Is Not a Threat to External Validity

question 2

Multiple Choice

The following is not a threat to external validity:

• A)the experimental sample is not representative of the population of interest.
• B)the treatment being studied is not representative of the treatment that would be implemented more broadly.
• C)experimental participants are volunteers.
• D)partial compliance with the treatment protocol.

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Definitions:

Media Selection

The process of choosing the most appropriate media channels through which to deliver promotional messages to the target audience.

News Conferences

A scheduled gathering where organizations communicate important information to the press and media.

Product's Life Cycle

The series of stages a product goes through from development and introduction to the market, through its growth, maturity, and eventual decline.

Introduction Stage

The first phase in the product life cycle where a new product is introduced to the market.