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Face-To-Face Encounter
A personal interaction between two or more people in the same physical location, often for business or social purposes.
Sales Management
Planning the selling program and implementing and evaluating the personal selling effort of the firm.
Selling Program
A planned set of activities and strategies designed to successfully sell a product or service to a target market.
Personal Selling
The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person’s or group’s purchase decision.
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