SCENARIO 14-19
the Marketing Manager for a Nationally Franchised Lawn

question 71

Multiple Choice

SCENARIO 14-19
The marketing manager for a nationally franchised lawn service company would like to study the
characteristics that differentiate home owners who do and do not have a lawn service. A random
sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have
a lawn service (code 0) and 19 had a lawn service (code 1) . Additional information available
concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn
size (Lawn Size, in thousands of square feet) .
The PHStat output is given below:
Binary Logistic Regression $$\begin{array}{l}\begin{array} { l r r r r } \hline { \text { Predictor } } & \text { Coefficients } & \text { SE Coef } &{ Z } & p \text {-Value } \\\hline \text { Intercept } & - 7.8562 & 3.8224 & - 2.0553 & 0.0398 \\\text { Income } & 0.0304 & 0.0133 & 2.2897 & 0.0220 \\\text { Lawn Size } & 1.2804 & 0.6971 & 1.8368 & 0.0662\end{array}\\\\\text { Deviance } \quad 25.3089\end{array}$$
-Referring to Scenario 14-19, which of the following is the correct interpretation for the Income slope coefficient?

• A) Holding constant the effect of lawn size, the estimated number of lawn service purchased increases by 0.0304 for each increase of one thousand dollars in family income.
• B) Holding constant the effect of lawn size, the estimated average number of lawn service purchased increases by 0.0304 for each increase of one thousand dollars in family
• Income.
• C) Holding constant the effect of lawn size, the estimated probability of purchasing a lawn service increases by 0.0304 for each increase of one thousand dollars in family income.
• D) Holding constant the effect of lawn size, the estimated natural logarithm of the odds ratio of purchasing a lawn service increases by 0.0304 for each increase of one thousand
• Dollars in family income.

Comprehend the significance of conversational pragmatics and its development in children.

Understand the cognitive processes involved in language acquisition.

Recognize different theoretical perspectives on how children learn language.

Understand the role of social interactions in language development.

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Definitions:

Imported Tires

Tires that are manufactured outside a country and are brought in through trade.

Stimulus Plan

A package of economic measures put together by a government to stimulate a floundering economy.

Immigration

The action of coming to live permanently in a foreign country.

Foreign Tourists

Visitors from other countries who travel to a different country for leisure, business, or other purposes, contributing to the host country's economy.