SCENARIO 11-9
the Marketing Manager of a Company Producing a New

question 65

True/False

SCENARIO 11-9
The marketing manager of a company producing a new cereal aimed for children wants to examine
the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4
colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a
total of 24 groups) and the approval rating for each was recorded and is shown below. The manager
analyzed these data using the α = 0.05 level of significance for all inferences. $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$$\text {COLORS}$
$\begin{array}{r||cccc}\text { SHAPES } & \text { Red } & \text { Green } & \text { Blue } & \text { Yellow } \\\hline \text { Circle } & 54 & 67 & 36 & 45 \\& 44 & 61 & 44 & 41 \\\text { Square } & 34 & 56 & 36 & 21 \\& 36 & 58 & 30 & 25 \\\text { Diamond } & 46 & 60 & 34 & 31 \\& 48 & 60 & 38 & 33\end{array}$


$\text {Analysis of Variance}$
$\begin{array}{lrrrrc}\text { Source } & d f & {\text { SS }} & {\text { MS }} & {F} & p \\\hline \text { Colors } & 3 & 2711.17 & 903.72 & 72.30 & 0.000 \\\text { Shapes } & 2 & 579.00 & 289.50 & 23.16 & 0.000 \\\text { Interaction 6 } & 150.33 & 25.06 & 2.00 & 0.144 \\\text { Error } & 12 & 150.00 & 12.50 & & \\\text { Total } & 23 & 3590.50 & & &\end{array}$

-Referring to Scenario 11-9, based on the results of the hypothesis test, it appears
that there is a significant interaction.

Describe the methods and tools used to study sleep and circadian rhythms, including EEG, EOG, and EMG.

Explain the interconnections between the SCN, hormonal release, and the body's physiological processes.

Understand the treatment options for Restless Legs Syndrome (RLS).

Comprehend the variation in sleep patterns across different age groups.

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Definitions:

Allophones

Individuals whose first language is neither English nor French, referring to the linguistic diversity in countries like Canada.

Postsecondary Education

Education that occurs after high school, including programs at colleges, universities, and vocational schools.

Female Participation

The involvement of women in various activities, sectors, or fields, reflecting their engagement in societal, economic, or political areas.

September 1969

A specific point in time, marked by events that occurred during the month of September in the year 1969.