SCENARIO 10-9 The Following EXCEL Output Contains the Results of a Test

question 144

Multiple Choice

SCENARIO 10-9
The following EXCEL output contains the results of a test to determine whether the proportions of
satisfied customers at two resorts are the same or different.
-Referring to Scenario 10-9, allowing for 1% probability of committing a Type I error, what are the decision and conclusion on testing whether there is any difference in the proportions of
Satisfied customers in the two resorts?

• A) Do not reject the null hypothesis; there is enough evidence to conclude that there is significant difference in the proportions of satisfied guests at the two resorts.
• B) Do not reject the null hypothesis; there is not enough evidence to conclude that there is significant difference in the proportions of satisfied guests at the two resorts.
• C) Reject the null hypothesis; there is enough evidence to conclude that there is significant difference in the proportions of satisfied guests at the two resorts.
• D) Reject the null hypothesis; there is not enough evidence to conclude that there is significant difference in the proportions of satisfied guests at the two resorts.

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Definitions:

Late Majority

A segment of consumers in the technology adoption lifecycle that is skeptical of change and adopts new products or technologies after the majority of the market has accepted them.

Early Majority

A segment of consumers who adopt new products or innovations shortly after the early adopters, contributing significantly to market penetration and success.

Rate of Diffusion

The speed at which a new product, service, or idea spreads throughout a population or market.

Marketing Strategist

A professional responsible for designing and implementing strategies to promote products or services, aiming to increase market share and customer engagement.