The Marketing Manager for an Automobile Manufacturer Is Interested in Determining

question 71

Multiple Choice

The marketing manager for an automobile manufacturer is interested in determining the proportion of new compact-car owners who would have purchased a GPS navigation system if it had been available
For an additional cost of $300. The manager believes from previous information that the proportion is
0) 30. Suppose that a survey of 200 new compact-car owners is selected and 79 indicate that they
Would have purchased the GPS navigation system. If you were to conduct a test to determine whether
There is evidence that the proportion is different from 0.30, which test would you use?

• A) Z-test of a population mean
• B) Z-test of a population proportion
• C) t-test of population mean
• D) t-test of a population proportion

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Definitions:

Face Saving

Actions taken to preserve one's own or another's reputation or dignity in a social context.

Wage Concession

An agreement where workers agree to lower their wages or benefits to help the employer reduce costs, often to avoid layoffs.

Union Representative

A designated individual who represents and defends the interests of union members within an organization.

Social Conversations

Dialogues between individuals or groups aimed at social interaction rather than transactional or informational exchanges.