SCENARIO 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 176

True/False

SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,the company officials can conclude that there is sufficient evidence to show that the series of television advertisements are less successful than the typical ad using a level of significance of 0.01.

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Definitions:

Physiological Results

Physiological results are outcomes or responses in the body to various stimuli, conditions, or interventions.

Intense Fear

A strong emotional response to perceived or real danger, characterized by feelings of anxiety and dread.

Extrinsic Reward

A reward that comes from outside an individual, such as money, fame, grades, and praise, which motivates behavior.

Implicit

Information or knowledge that is understood or implied without being directly stated or consciously recognized.