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SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from Canada, what is the
probability that the consumer does not plan to spend more on holiday shopping and is not willing
to share personal information with retailers in order to receive personalized offers from retailers?
Nutrition
A collection of processes (mainly food consumption) through which an organism utilizes the materials (nutrients) required for survival and growth.
Acculturation
The process of cultural and psychological change that results following meeting between cultures.
Exercising Sporadically
Engaging in physical activity on an inconsistent basis, which may not yield the full health benefits of a regular exercise routine.
Exercise Program
A structured regime of physical activities designed to improve health and fitness.
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