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SCENARIO 4-12
A consulting firm that surveyed consumers' holiday shopping behavior found that the percentage of
consumers from the U.S., Canada, and China who said that they planned to spend more on holiday
shopping were 40%, 34% and 73%, respectively. The survey also found that the percentage of
consumers from the U.S., Canada, and China who said that they were willing to share personal
information with retailers in order to receive personalized offers from retailers were 55%, 46% and
72%, respectively. Assume that there are equal portions of consumers being surveyed from each of
the three countries, the survey results are good representations of the three populations of consumers,
and whether a consumer plans to spend more on holiday shopping is statistically independent of
whether he/she is willing to share personal information with retailers in order to receive personalized
offers from retailers.
-Referring to Scenario 4-12, if you randomly select a consumer from China, what is the
probability that the consumer does not plan to spend more on holiday shopping and is willing to
share personal information with retailers in order to receive personalized offers from retailers?
Lemurs
A group of primates native to the island of Madagascar, known for their large eyes and nocturnal habits, part of the diverse clade of strepsirrhine primates.
Foramen Magnum
The large opening in the base of the skull through which the spinal cord passes, connecting the brain to the spinal column.
Bipedal Primate
A member of the primate group that is capable of walking upright on two legs, a trait that distinguishes humans and their ancestors.
Anthropoids
A subgroup of primates, including humans, apes, and most monkeys, characterized by higher brain development and more complex behaviors.
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