SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 24

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1, the possible responses to the question "What is your age at last birthday?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

---

Definitions:

Genotypes And Phenotypes

Genotype refers to the genetic makeup of an organism, whereas phenotype refers to the observable characteristics or traits resulting from the interaction of its genotype with the environment.

Behaviorism

Theoretical approach that seeks to explain behavior in terms of learning principles, without reference to inner states, thoughts, or feelings

Learning Principles

Fundamental guidelines or rules that describe how people acquire new knowledge, skills, attitudes, or behaviors.

Human Behavior

The entirety of actions, reactions, and interactions undertaken by humans, influenced by culture, attitudes, emotions, values, ethics, and the external environment.