SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 153

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1, the possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?"
Result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Basal Cells

Basal cells are a type of cell found in the lowest layer of the epidermis and are responsible for producing new skin cells.

Taste Cells

Specialized epithelial cells within taste buds that detect chemical stimuli and initiate the perception of taste.

Threshold

A level, point, or value above which something is true or will occur and below which it is not or will not.

Lacrimal Glands

Glands located in the upper outer region of the orbits that produce tears for lubrication and protection of the eye.