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Psychologists Have Found That People Are Generally Reluctant to Transmit

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Psychologists have found that people are generally reluctant to transmit bad news to their peers. This phenomenon has been named the "MUM effect." To investigate the cause of the MUM effect, 40 undergraduates at a certain university participated in an experiment. Each subject was asked to administer an IQ test to another student and then provide the test taker with his or her percentile score. (Unknown to the subject, the test taker was a bogus student who was working with the researchers.) The experimenters manipulated two factors, subject visibility and success of test taker, each at two levels. Subject visibility was either visible or not visible to the test taker. Success of test taker was either top 20% or bottom 20%. Ten subjects were randomly assigned to each of the 2 x 2 = 4 experimental conditions, then the time (in seconds) between the end of the test and the delivery of the percentile score from the subject to the test taker was measured. (This variable is called the latency to feedback.) The data was subject to an analysis of variance, with the following results:  Source  df  SS  MS  F  PR > F  Subject visibility 11380.241380.244.250.430 Test taker success 11325.161325.164.100.05 Visibility x success 13385.803385.8010.45.002 Error 3611,664.00324.00 Total 3917,755.20\begin{array} { l r r r c c } \text { Source } & \text { df } & \text { SS } & \text { MS } & \text { F } & \text { PR } > \text { F } \\\hline \text { Subject visibility } & 1 & 1380.24 & 1380.24 & 4.25 & 0.430 \\\text { Test taker success } & 1 & 1325.16 & 1325.16 & 4.10 & 0.05 \\\text { Visibility x success } & 1 & 3385.80 & 3385.80 & 10.45 & .002 \\\text { Error } & 36 & 11,664.00 & 324.00 & & \\\\\hline \text { Total } & 39 & 17,755.20 & & &\end{array} Which conclusion can you draw from the analysis? Use ? = .01.


Definitions:

Eliminate

To completely remove or get rid of something.

Rosenthal Effect

Also known as the Pygmalion effect, the phenomenon by which higher expectations lead to an increase in performance.

Masked Design

A research strategy where the participants do not know which treatment or control condition they are receiving to prevent bias.

Random Assignment

A method used in research studies to assign participants to different groups in an experiment by chance, minimizing pre-existing differences between those assigned to each group.

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