Examlex
Determine which of the numbers below is a possible order of magnitude estimate of the quantity described.
-The total amount of money spent each year on food by Americans.
Brand Extension
The strategy of using an established brand name to launch a new or modified product in a different category.
Bic Brand Name
A well-known brand that specializes in making disposable consumer products such as lighters, razors, and pens.
Innovation Strategy
An approach a company takes to encourage new ideas, creative thinking, and new project developments to gain a competitive advantage.
Product Line Extension
The practice of expanding an existing product line by adding new variants, flavors, sizes, or features to the same brand.
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