SCENARIO 17-4 The Regression Tree Below Was Obtained for Predicting the Weekend

question 31

True/False

SCENARIO 17-4
The regression tree below was obtained for predicting the weekend box office revenue of a newly
released movie (in thousands of dollars)based on data collected in different cities on the expenditure
(at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand)spent on TV advertising and the
number of times (10, 15, 20, 25, 30 or 35)a day the advertisement appear on TV.
Business Analytics 17-15
-True or False: Referring to Scenario 17-4, the highest mean weekend box office revenue is
predicted to occur with $30 thousand spent on TV advertisement and 30 advertisement
appearances a day.

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Definitions:

Path Dependency

The idea that decisions we face for any given circumstance are limited by the decisions we have made in the past, even though past circumstances may no longer be relevant.

Participative Decision Making

Decision making in which individuals who are affected by decisions influence the making of those decisions.

Bounded Rationality

A concept that decision-makers are limited by the information they have, the cognitive limitations of their minds, and the finite amount of time they have to make decisions.

Heuristics

Mental shortcuts or rules of thumb that simplify decision-making processes.