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SCENARIO 2-18
The stem-and-leaf display below shows the result of a survey on 50 students on their satisfaction
with their school with the higher scores represent higher level of satisfaction.
-True or False: Referring to Scenario 2-18, if a student is randomly selected, his/her most likely
level of satisfaction will be in the 60s among the 40s, 50s, 60s, 70s, 80s and 90s.
Perception
The process by which people select, organize, and interpret information to form a meaningful picture of the world.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, which outlines a five-tier model of human needs, from basic physiological needs to self-actualization.
Postpurchase Cognitive Dissonance
The psychologically uncomfortable state produced by an inconsistency between beliefs and behaviors that in turn evokes a motivation to reduce the dissonance; buyers’ remorse.
Expensive Pair
Products or items that are costly and often bought together, typically offering complementary benefits or satisfying related needs.
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