SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 120

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested
in determining whether the customers who have purchased a Blu-ray player made by the company
over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1, the possible responses to the question "Out of a 100 point score with
100 being the highest and 0 being the lowest, what is your satisfaction level on the videocassette
Recorder that you purchased?" are values from a

• A) discrete numerical variable.
• B) continuous numerical variable.
• C) categorical variable.
• D) table of random numbers.

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Definitions:

Statistic

A numerical value derived from a sample that is used to estimate properties of the population from which it was drawn.

Marketing Majors

Students who specialize in the study of marketing strategies, consumer behavior, and market research as part of their academic education.

Parameter

A measurable attribute that defines or limits the characteristics of a population or a statistical model.

Population

The entire group of individuals or instances about whom we seek to make conclusions.