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Channel Conflict
When members at different levels of the same marketing channel, such as manufacturer and retailer, are in disagreement.
American Airlines
American Airlines is a major United States airline headquartered in Fort Worth, Texas, known for its extensive domestic and international flight networks.
Orbitz
An online travel agency offering a wide range of travel booking services, including flights, hotels, and car rentals.
Expedia
An online travel agency that provides bookings for flights, hotels, car rentals, and vacation packages.
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