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Market-Entry Strategies
Plans developed by businesses to enter new markets and establish a presence in them.
Global Sourcing
The purchase of materials or services from around the world for local use.
Licensing/Franchising
A business method where a company (franchisor) allows others (franchisees) to operate a business using its trademark, model, and processes in exchange for a fee.
Cultural Awareness
The understanding and recognition of the differences and similarities between various cultures, including beliefs, values, practices, and social norms.
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