Examlex
Write the word or phrase that best completes each statement or answers the question.
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Direct-Mail Sales Letter
A marketing tool sent directly to potential customers via mail, aiming to persuade the recipient to purchase a product or service.
Rational Appeals
A method of persuasion that relies on logical arguments and factual evidence to convince others.
Emotional Appeals
Strategies in communication or persuasion that aim to elicit an emotional response from the audience.
Emotional Appeal
A persuasive technique that targets the emotions of the audience in order to elicit a response or influence their opinion.
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