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A Survey of Entrepreneurs Focused on Their Job Characteristics, Work  U.S.  Europe  Japan 403525\begin{array}{ccc}\text { U.S. } & \text { Europe } & \text { Japan } \\\hline 40 & 35 & 25 \\\hline\end{array}

question 43

Multiple Choice

A survey of entrepreneurs focused on their job characteristics, work habits, social activities, leisure time, etc. One question put to each entrepreneur was, ʺWhat make of car (U.S., Europe, or Japan)
Do you drive?ʺ The responses (number in each category) for a sample of 100 entrepreneurs are
Summarized below. The goal of the analysis is to determine if the proportions of entrepreneurs
Who drive American, European, and Japanese cars differ.  U.S.  Europe  Japan 403525\begin{array}{ccc}\text { U.S. } & \text { Europe } & \text { Japan } \\\hline 40 & 35 & 25 \\\hline\end{array}

In order to determine whether the true proportions in each response category differ, a one-way chi-square analysis should be conducted. As part of that analysis, a 95%95 \% confidence interval for the multinomial probability associated with the "Europe" response was desired. Which of the following confidence intervals should be used?

Recognize the steps involved in the B2B buying process.
Understand the role and influence of marketing in both B2B and B2C contexts.
Identify the different types of buyers and sellers in the B2B marketplace.
Understand the importance of efficiency in supply chain management.

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