The Board of Directors for Procter and Gamble Is Concerned

question 9

Essay

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.
-Describe to the board of directors an advantage and a disadvantage of using a 5% alpha level of significance instead.

---

Definitions:

Editing Restrictions

Limitations placed on modifying content or documents, often to maintain integrity or follow guidelines.

Macro Security

Measures and settings within software to protect against potentially harmful macros, which are automated sequences of commands.

Content Control

A feature in word processing software that allows users to manage and restrict the content that can be entered into a document.

Remove Content Control

The act of eliminating restrictions or special features inserted into a document to manage its content.