The Board of Directors for Procter and Gamble Is Concerned

question 24

Essay

The board of directors for Procter and Gamble is concerned that only 19.5% of the people who use toothpaste buy Crest toothpaste. A marketing director suggests that the company invest in a new marketing campaign which will include advertisements and new labeling for the toothpaste. The research department conducts product trials in test markets for one month to determine if the market share increases with new labels.
-Write the company's null and alternative hypotheses.

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Definitions:

Existential Generalization

A logical operation that infers the existence of at least one object in a domain that satisfies a given proposition.

Existential Instantiation

A logical rule that deduces the existence of at least one instance of a predicate from a general statement.

Symbolize

The act of representing objects, actions, or ideas through symbols or a system of notation.

Loves

An intense feeling of deep affection towards a person, place, thing, or concept.