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If a core competence is emphasized when it is no longer competitively relevant, it can become a core rigidity.
Average Total Cost
The total cost of production divided by the quantity of output produced.
Long-Run Equilibrium
A state in a market where supply equals demand, all firms are earning normal profits, and no firm has an incentive to change its output or price.
Profit-Maximizing Level
The profit-maximizing level is the point at which a firm achieves the highest possible profit, determined by analyzing costs and revenue to find the most efficient production volume.
Demand Schedule
A graphical representation that illustrates how much of an item or service consumers are ready and financially able to acquire at assorted price points.
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