In the Chapter 4 Strategic Focus, Walmart's Same Store Sales

question 120

Multiple Choice

In the Chapter 4 Strategic Focus, Walmart's same store sales have been declining and those of rivals Family Dollar and Amazon have been increasing. What explains this recent change?

• A) Walmart was too aggressive with its low-cost position and lost customers who wanted more upscale products.
• B) Walmart changed its strategy to focused dirrerentation.
• C) Amazon and Family Dollar changed their strategies to attract more upscale customers.
• D) Walmart changed its strategy to attract more upscale customers.

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Definitions:

Nonverbal Activities

Activities that involve communication or expression without the use of spoken language, relying on body language, gestures, facial expressions, and other visual cues instead.

Media Richness

A theory that evaluates the ability of information transmission through a particular communication medium based on the immediacy of feedback, cues, variety of language, and personal focus it can handle.

Video Conference

A technology-driven meeting format where participants can see and hear each other via video and audio links, enabling remote communication.

Communication Channels

The various methods or mediums through which messages are conveyed from a sender to a receiver, including verbal, non-verbal, and digital pathways.