Is Stability Really a Strategy or Just a Term for No

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The Answer is An argument can be made that stability is not really a strategy in itself, but is just a pause between strategies. Because one way to view strategy is as a direction the corporation is taking in order to reach its objectives, standing still has no direction and thus is not a strategy. The text takes the position, however, that stability is a strategy in itself. Just as no decision is the same as making a decision, it is argued that even though stability may be viewed as not choosing a strategy, it is therefore a strategy by default. Stability may be a very appropriate long-term strategy for a small business in which the owner/manager does not want the corporation to grow beyond his/her abilities to manage it personally and is very happy with the level of lifestyle the business provides. Typically, however, stability is perceived only as a viable short-term strategy while strategic managers are waiting for key factors needed for growth to fall into place. Nevertheless, to the extent that stability helps explain the movement of a corporation toward its objectives, it deserves to be called a strategy.

Is Stability Really a Strategy or Just a Term for No

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