A Major Advantage of Multidomestic Strategies Is the Ability to Customize

question 55

True/False

A major advantage of multidomestic strategies is the ability to customize for the specific market,although this sacrifices economies of scale.

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Definitions:

Attitude Accessibility

Ease or difficulty of retrieving an attitude from memory.

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes, often leading to changes in beliefs or behaviors to reduce the dissonance.

Cognitive Dissonance

The unease in one's mind stemming from the coexistence of two or more opposing beliefs, ideas, or values within the same person.

Implicit Attitudes

Unconscious beliefs or feelings towards objects, people, or situations which can influence behavior and perceptions.